THE CONCEPT OF LOYALTY
We design your Loyalty & CRM solution from the perspective of your customers. Thus, the chances of making your CRM successful are more. For this, we need to understand your Customer Persona, as well as the journey across the various touchpoints of your retail operations. We work very closely with your sales teams to understand your key business development objectives, as well as your financial involvement in rewarding your customers and how this can be used effectively to drive customer engagement, upselling, conversion and sales.
360 Degree Turnkey Solutions including:
>> Concept & Design of Loyalty Program
>> Building the Value Proposition & Member Experience
>> Development & Integration
>> Testing & Training
>> Launch of Loyalty Program
>> Campaigns & Marketing of Loyalty Program
>> Web & Mobile App Development
TESTING, INTEGRATION & TRAINING
An essential part of the journey for building your CRM program. All solutions by Concept come built in with multiple hours of Testing (both off-site simulated by our Developers) as well as on-site (at the client retail outlets) where real life scenarios are generated and tested. Post sign-off, the CRM is then integrated with the client existing Retail operations, POS and communication systems for a seamless experience. The concerned HO and Retail staff are then trained to not just use the interface, but to essentially understand the entire Loyalty journey and purpose of the CRM, and how to include the CRM into everyday work.
Concept can help clients launch the CRM by communication the value proposition to customers to build the excitement. A special Launch Offer can be done, which will further add to the excitement. PR, in-store, ATL and BTL level communication can all be planned and Concept will offer consultancy and execution support for a complete customer engagement experience.
BUILDING YOUR CURRENCY
The success of your CRM and Loyalty Program is not just about features. It is more about the value proposition, and the value your Loyalty currency (points, tokens or any other currency) that would build the right interpretation, respect and engagement from your customers. Concept helps you build a strong Value Proposition, and also empowers your Loyalty Currency to be respected and accepted with choice by your customers.